OFA Launches New Campaign Called Source Local
In the wake of concerns over food, reconnecting consumers and local farmers is the focus behind a new initiative launched by the Ontario Federation of Agriculture and Farm & Food Care Ontario.
Source Local is a year-long pilot project that is providing opportunities for people to learn more about food grown in Ontario and the farmers and agricultural workers behind its production.
A news release from the Ontario Federation of Agriculture explains the project will inspire support for food and farming, beginning with local community activities, followed by larger events in urban and suburban centres. The project is also reaching out to audiences through traditional and digital media, including online at sourcelocalontario.ca.
